Editorial Voices

    The AEM Columns

    The recurring voices, characters, and ideas behind AdvintroEdge.

    Financial services is serious business. That doesn't mean we have to take everything so seriously.

    The AEM columns are where our writers get to step away from the headlines, the product launches, the AI announcements, and the industry jargon and talk about what actually matters.

    Business. Culture. People. Sales. Technology. The occasional bad decision.

    These are the recurring voices of AdvintroEdge.

    Recurring Voices

    The Columnists

    Wim's World

    Wim's World

    A view from the road, the boardroom, and everywhere in between.

    After decades in financial services, Wim Van Lerberghe has developed a pretty good radar for what's real, what's coming, and what's probably just another industry buzzword.

    In Wim's World, he shares what he's seeing from the field: emerging trends, changing expectations, the evolution of financial technology, and the ideas that deserve a closer look.

    No crystal ball required. Just experience, perspective, and a willingness to say what other people might be thinking.

    By Wim Van Lerberghe

    Read Wim's World
    Life Lessons by Luke

    Life Lessons by Luke

    Business development, survival skills, and wisdom you probably won't find in a sales manual.

    Part business development masterclass. Part survival guide for the corporate weary.

    Life Lessons by Luke is where Luke Collins shares the hard-earned lessons that come from decades of selling, working, negotiating, listening, and occasionally wondering what the hell just happened.

    It's about sales. It's about people. It's about business. Mostly, it's about the stuff nobody teaches you until you've already learned it the hard way.

    By Luke Collins

    Read Life Lessons
    Till Next Time

    Till Next Time

    One last thought before we turn the page.

    Every issue needs a final word.

    Till Next Time is Chuck Hayes' opportunity to step back from the data, the demos, the dashboards, and the industry noise and look at the bigger picture.

    Sometimes it's about growth. Sometimes it's about technology. Sometimes it's about the people behind both. And sometimes it's simply a thought worth carrying with you into the next issue.

    By Chuck Hayes

    Read Till Next Time
    Advintro Adventures comic
    Regular Feature

    Advintro Adventures

    Every industry has its dragons. Ours just happen to be named Status Quo.

    Somewhere between the sales meeting, the product demo, the boardroom, and the next questionable decision sits an adventure waiting to happen.

    Advintro Adventures brings the people and personalities behind Advintro into a recurring comic series inspired by the wonderfully strange world of financial technology.

    Expect fintech. Expect financial services. Expect the occasional dragon. And, inevitably, expect the Wimmebago.

    Explore Advintro Adventures
    Keep Reading

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    The columns are only one part of the magazine. Explore the latest issue for interviews, insights, ideas, and perspectives from the people shaping financial technology.